SEO Basics

SEO can be a long and complicated process but there are a few things you can do to get the ball rolling to get your site indexed better by the top search engines.

1. - Find out if all your pages are currently being searched by Google.

in the Google search box type in site:    followed by your web page address.
This will give you a list of the pages currently in Google's index from your site. If there are page not showing up you need to look at the way you have the links on your pages setup. Google prefers text links and adding a text sitemap to the end of your home page can make sure the rest of your site is correctly spidered.

2. - Search engines only see text not images

Don't go for a fully flash powered site and make sure your headings are text not graphics and make sure you have lots of relevant text for the engines to index.  Also make sure you have a sitemap or text based links on your page that the search engines spider can follow.

3. Links to your site from other well ranked sites are very important.

A very important part of our web site optimisation service is to locate high value sites and directories to improve your sites Google page rank. It is your sites page rank that determines its position on the natural site search. The more high value links your site has the better it will rank over other sites with similar content.

 Well while that's not everything..
 [we're not going to put ourselves out of business now are we? :-) ] it should be enough to get you started in boosting your company website and ensuring that you are found for your search phrases.

If you need some more help we offer support to help your search results improve and for your site to show up better on the web. Contact us for details.

Download an Excellent free PDF introduction to
Traffic analysis here
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